Social organizations learn about business models with the Colunga Laboratory

June 11, 2018
Communications Colunga Foundation

Within the framework of the Colunga Innovation Laboratory Consolidation program, a workshop was held on business models for the winners of the Colunga Innovators Fund.

Organizaciones aprenden de modelos de negocios junto a Laboratorio Colunga

The talk was in charge of Andrés Baehr, Lawyer of the Catholic University and MBA of the University of Oxford, who delivered contents related to the Canvas model, the financing model and strategic planning.

"There was a lot of demand from the NGOs that are participating in this workshop, to learn about how to improve the fundraising proposals, how to approach the financiers and how to structure the costs," says Andrés. And he recommends looking at three aspects when setting up a business model:

one-. Have a long-term plan. Many NGOs are doing fundraising for 6 months, a year at most, but they have not thought about where they want to be in the next 3 to 5 years.
two-. Be clear about the profile of the person who is going to finance you. Be it a donor, a client or a company. It is important to know what interests them and what projects they have funded before.
3-. Establish an income strategy. Answer the questions: Are they going to make sales and donations? How are they going to diversify? How are they going to take it long term to make it sustainable?  

The Consolidation Program of the Colunga Social Innovation Laboratory aims to support undertakings selected by the Colunga Innovators Fund to improve the quality of their social interventions. The organizations currently supported are: Creando Curiosos Foundation, Itaca Foundation, Mapuche NGO NEWEN, Game Observatory, Los Volantines Sports and Cultural Club, ACTO Foundation and Huerta a Huerta Organization.


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